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[THE 6TH ARABIAN SOCIAL MEDIA]

10 – 11 May 2017

The 6th Arabian Social Media

Conference & Exhibition

Radisson Blu Hotel, Kuwait

 
 
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Many government agencies and businesses are implementing web technologies and Social Media strategies.

However, simply having a Facebook page, Twitter account or YouTube channel is not enough; organizations need to be strategic in developing and integrating communications using social media.

The Arabian Social Media Conference and Exhibition is an inspirational two-day, tactic-rich event that covers all key issues for getting the most out of social media networks. The goal is to identify and improve social media and communication strategies , accelerate information flow and drive business performance in enterprise and government.

This conference features keynotes, case studies, workshops and discussions that provides strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your social media plans to achieve your organization’s objectives.

[ Topics ]

  • Why social Media is important?
  • Social Media Tools/Analysis.
  • Advertising via Social Media.
  • How to communicate with the use
    of social media tools?
  • Case studies for successful social
    media commuting & presenting.
  • Social media problems/obstacles.
  • Social Networking for personal & organizational Networking and
    Marketing plans.
  • How social Media can Reach
    Targeted Audience?
  • Fundamentals of social Media Plans.

[ Why Attend? ]

  • Network with VPs, Directors and Managers, Communications, Digital Marketing, Branding and Business Strategy.
  • Harness social data & social identity to drive business value and keep your brand competitive.
  • Execute a powerful brand storytelling strategy that has impact.
  • Enhance professional developments.
  • To boost knowledge.
  • One- on- One consultations.

[ Who Should Attend? ]

  • CEO’s.
  • SEO Specialists.
  • Information Security Officers.
  • Public relations Officers.
  • E-business Managers.
  • Bloggers.
  • Director of Digital Engagement.
  • Entrepreneurs.
  • Director of Digital Communications.
  • Customer service Agent.

[ Workshop ]

الدورة التدريبية ( التسويق الرقمي )

تفاصيل محتويات الدورة

  • تطوير الموقع الالكتروني: الية تطوير المواقع و التسويق عبر محركات البحث و تطبيقات الهواتف الذكية
  • التسويق من خلال تهيئة الموقع على محركات البحث :
  • التسويق عبر البريد الالكتروني: ادارة و تنفيذ حملات التسويق عبر البريد الالكتروني
  • الاعلانات الرقمية: اعلانات جوجل, البانرات الرقمية, اعادة التسويق, اعلانات الهواتف الذكية

اهداف الدورة

  • فهم واضح للتسويق الرقمي الحديث
  • آلية التسويق على الانترنت لزيادة معدلات البيع
  • تعلم كيفية الحفاظ على العملاء من خلال التواصل معهم
  • التعرف على العديد من التطبيقات و المصادر على الانترنت لدعم خطة التسوق الرقمي

الفئات المستهدفة

  • مدراء و اخصائي المبيعات و التسويق
  • مدراء و اخصائي التسويق الرقمي
  • مدراء و اخصائي العلاقات العامة
  • رواد الأعمال و اصحاب المؤسسات و المشاريع
  • المهتمين في مجال التسويق الرقمي

د. عماد بن علي بن محمد
مدرب و محاض ر في مجال التقنيات الرقمية و التواصل الاجتماعي


مقدمة

ستوفر لك هذه الدورة المعرفة والمهارات الأساسية التي تحتاج إليها للانتقال الى عالم التسويق الرقمي باحترافية و ستتعرف ايضا على الاتجاهات الرئيسية للتسويق عبر الانترنت .سواء كنت صاحب مؤسسة او شركة او مدير تسويق في احدى الشركات و تبحث عن تطوير العمل و زيادة الارباح عن طريق التسويق الرقمي فإن هذه الدورة هي التدريب الامثل لك في هذا المجال.

محتويات الدورة

  • اساسيات وطرق التسويق الرقمي من خلال
  • مقدمة عن التسويق الرقمي في الشرق الاوسط
  • تأسيس الموقع الالكتروني على اسس هندسة التحويل من WSI
  • اهمية الاعتماد على الموقع الالكتروني لتأسيس التسويق الرقمي الناجح
  • التسويق عبر محركات البحث
  • التسويق عبر البريد الالكتروني
  • التسويق عبر الموبايل و الاجهزة الذكية
  • الاعلانات الرقمية على Google Ad-words
  • تحليل البيانات و قياس الاداء
  • التخطيط الفعال لإدارة مهام و ادوات التسويق الرقمي

Training course (Digital marketing)

INTRODUCTION

We will provide you with this basic course knowledge and skills you need to move into the world of digital marketing professionally and also you’ll learn about the main directions of the online marketing. So you are the owner of a firm or partnership or a marketing manager in a company and looking for business development and increase profits through digital marketing this course is ideal training for you in this area.

Course contents: Fundamentals and methods of digital marketing through

  • Introduction to Digital Marketing in the Middle East
  • The establishment of the website on the basis of the conversion architecture of WSI
  • The importance of relying on the Web site of the founding of the successful digital marketing
  • Search engine marketing
  • E-mail marketing
  • Marketing through mobile and smart devices
  • Digital ads on Google Ad-words
  • Data analysis and performance measurement
  • Effective planning for management tasks and digital marketing tools

Dr. Emad Ali Ashram
Consultant, Speaker & Trainer Specialized in Digital & Social Marketing Technologies and Information Technologies


Interest from this session

  • A clear understanding of digital marketing talk
  • Online marketing to increase sales rate mechanism
  • Learn how to keep their customers by communicating with them
  • Identify several applications and online sources to support digital shopping plan

Target groups

  • Managers and specialist sales and marketing
  • Managers and digital marketing specialist
  • Managers and public relations specialist
  • Entrepreneurs and business owners, and projects
  • Interested in the field of digital marketing

[ OUR SPEAKERS ]

Dr. Khaled Alqahs
استاذ قسم الإعلام- جامعة الكويت، كاتب صحفي، معد ومقدم برامج اذاعية وتلفزيونية، مهتم بالبحوث و الإستشارات و التدريب الإعلامي

Dr. Safaa Zaman
Department of Information Science College of Computing Sciences and Engineering Kuwait University

Mr. Adel Hammad
Head of Social Media at DBS Digital

Dr. Salah Alnajem
Founder and CEO of Information Age for I.T. Consultations, Kuwait

Dr. Hussein Yousef Al Maraj
رجل أعمال - مدرب ومستشار في ادارة و تطوير الأعمال

Dr. Fawaz Mohammed
أستاذ الاعلام في جامعة الكويت

Dr. Emad Ali Ashram
Consultant, Speaker & Trainer Specialized in Digital & Social Marketing Technologies and Information Technologies

Nasser Al-Ostath

Pierre Malo
Senior Manager –CRM, Social Media & Digital Marketing at Alghanim Industries

Nawaf Alsuwaiyed

Bilal Z. Al Mourad
Connect Director - Ipsos in MENA

Dr. Anwar Alharbi
I.T Media Specialist

[ AGENDA ]

  • Day One 10 May 2017
  • Registration
  • Opening Ceremony
  • Dr. Salah Alnajem Founder and CEO of Information Age for I.T. Consultations, Kuwait

    “Social Media Analytics and Public Opinion”

  • Dr. Emad Ali Ashram Consultant, Speaker & Trainer Specialized in Digital & Social Marketing Technologies and Information Technologies

    “Preparing effective content for social media”

  • Tea and Networking
  • Dr. Safaa Zaman Department of Information Science College of Computing Sciences and Engineering Kuwait University

    “Network Security”

  • Mr. Pierre Malo Senior Manager – CRM, Social Media & Digital Marketing at Alghanim Industries

    “The importance of SEO & SEM in the business world”

  • Dr. Hussein Yousef Al Maraj Trainer and consultant in the management and business developmen

    “Problems and obstacles in social media”

  • Luncheon
  • End of Day One
  • Day Two 11 May 2017
  • Registration
  • Dr. Fawaz Mohammed Professor of Information at Kuwait University

    “electronic journalism”

  • Mr. Bilal Z. Al Mourad Connect Director – Ipsos MENA

    “Kuwait Digitized”

  • Mr. Adel Hammad Connect Director – Ipsos MENA

    “Social Media for Businesses”

  • Tea and Networking
  • Mr. Nasser Al-Ostath

    “How social media helped to social engineer communities”

  • Dr. Khaled Alqahs Kuwait University

    “Professor of Information, Kuwait University”

  • Mr. Nawaf Alsuwaiyed Stayfoolish Company

    “Type of creators”

  • Luncheon/ End of conference

[ Call for Speakers ]

Authors are invited to submit an abstract of the proposed paper in English. It should state clearly the objectives, subject matter and conclusions to be presented in the full paper. Selection of papers will take account of originality, relevance, and likely interest to delegates.

Papers should be of technical nature and we recommend that authors take an exhibition stand should they wish to support their presentations with commercial material.
Abstract Submission
Send abstracts via email to speaker@promediakw.com

Abstracts should be submitted in a Word Document file or PDF, maximum one A4-page in length.
The abstract should contain a full title, the names and addresses of the authors, and contact person details.
Please include full name, address, email address and phone number for the contact person and lead author.

Conference Language
The official conference language is English. Papers, visual materials, and other documents will be presented in the English language.

Call for Workshop Proposals
Researchers and practitioners are invited to submit proposals for workshops on topics relating to the general themes of the conference.

For more details

Tel. +965 2246 2212
Fax +965 2246 2214
E-mail: speaker@promediakw.com
P.O. Box 1242 Dasman, 15463 Kuwait

The proposal should include:

Title of the workshop
The instructor info (short biography and photo)
A description of the topic of the workshop (not exceeding 200 words)
The workshop topics and outline

[ CHOOSE YOUR PLAN ]

Conference Fee


KD300
  • Conference 2 Days
  • Networking
  • Lunch & refreshments

Book Now

Conference & Workshop Fee


KD450
  • Conference + Workshop
  • Networking
  • Lunch & refreshments

Book Now

Workshop Fee


KD200
  • 1 Workshop
  • Networking
  • Lunch & refreshments

Book Now

[ Our Sponsors ]

- Official Sponsor -

- Strategic Partner -

- Main Sponsors -

- Platinum Sponsor -

- Gold Sponsor -

- Silver Sponsor -

- lanyard Sponsor -

- Media Partners -

VENUE


Radisson Blu Hotel, Kuwait

More Information

GET UPDATES.

[ Contact Us ]

If you have any questions, please contact us directly. We will respond for sure.

KUWAIT

1st floor, Al Shuhadaa Street, Sharq, Kuwait

+965 2246 2212

+965 2246 2214

info@promediakw.com